It is normal for websites to experience a drop in their site rankings in Google search results. While it is easy to get panicked over such a development, the best step to do is to really figure out why it happened and what are the things that you can do to get it fixed. Here are some of the things that you can do to help you regain your ranking.
Do make sure that there really is a change in the rankings
Before you take the next steps, find out first if the organic traffic on the pages that got affected by the rankings drop also decreased. It is important to start here as this is often the most reliable data that you can base your site performance on. Comparing the data in both the page traffic and page ranking before the drop and after the drop will give you a better idea as to the reason why it may have dropped.
Know what really went wrong
There are so many things that could have caused the drop in your page rankings. For instance, there is a possibility that Google may have updated their algorithm. Google is known to roll out new algorithms every so often and most of the time, unannounced. This is why it is important to check first if this may be the cause of the ranking drop.
It is possible that your site may have lost links too. Check out link reports to see if there has been a drop in the links on your entire site. See if this is also prevalent in the pages that you have noticed the ranking drop on. If this is a link issue, then you need to know who you did lose those links from so it is possible for you to replace or regain them.
If you have made recent changes to the affected pages, then this may be the reason why it has dropped in the ranking. If you have changed your page URLs, then this is clearly the reason why you are having a problem. URLs should never be changed. Google use them as identifiers. When they are changed, Google will consider it as a new page despite the fact that the content is the same.
Recent changes to the internal links to the affected pages can also be the reason for the drop. The addition and removal of internal links often affect the link equity in your site and how it flows. For issues of this nature, the best thing to do is figure out how many of the internal links were removed. Adding internal links that are more than what the affected page originally lost will be a good way of getting your ranking regained.
Changes made by your competition can be the reason why you dropped too. When your competition goes stronger or weaker, expect that this is going to affect your place in the rankings. Use this as a good opportunity to find out what worked for them and use it to ensure that you get your pages to perform better.
If you want to know more about how to amend drops to your site rankings, Mason Soiza can help you. Like Mason Soiza Facebook page, follow Mason Soiza on Twitter and connect with Mason Soiza on Linkedin.