SEO has gone through numerous changes over the years. However, if there is one thing that has remained constant over the years, it is that the mission for using SEO strategy a remained the same- that is to give customers and users the most valuable and most relevant piece of information that they are searching or looking for. This while also giving the nothing short of an exceptional online experience.
2017 was a year where a lot of activity was noticed in the field of SEO. This has led to an even more philosophical and strategic way of approaching the field.
Customer experience needs more focus
Avoid looking at the people that interact with your online platform as mere users. Consider them as humans. When you consider people to be just mere users, then it causes webmaster to approach things in a robotic manner. Truly incorporating how ordinary people might react to the platform is a good way to handle things. Finding a way to work around this ensures that you will have better results in terms of page load, page speed, content creation, and keyword research.
Approach technical SEO smartly
Understand that technical SEO is always going to be a thing that will not go away despite the fact that many people do not seem to place enough importance and emphasis on it. It does not have to be rocket science. It does not need to be time-consuming as well. There are technical solutions that you can find online these days. They have features that will make it easier to set alerts and have them sent to the right people to detail whichever actions will need to be done to resolve the issue.
Take mobile seriously
A lot of people still think that mobile is nothing but just a fad. However, this is how things have actually evolved. Google has made an announcement for its very first indexation that is focused on mobile earlier this year. This is because mobile platforms have now superseded desktops in terms of being considered as the more favoured means of accessing the web. If you still have not formulated a strategy that is focused on mobile platforms, it is high time that you do or your ranking is going to suffer in the process.
Automate with human intuition in mind
The use of automation allows teams to be more efficient. Having a certain level of automation is a good way for teams to be more efficient in getting their SEO programmes implemented. Among the things that could be automated include technical monitoring, keyword research processes, reports, high-volume metadata optimisation and creation, and more.
Always test things
Always get things tested to prove that it is indeed working. Remember that the way algorithms are set up can punish one site and reward another. It would be up to you to decipher which strategies are going to work for your site and what will not.
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With 2018 in full swing, here are some things that SEO practitioners should take toe of which could help drive them to more success. Learn more effective SEO strategies by reading about Mason Soiza online. You can also learn more about Mason Soiza by visiting his website here.