SEO Tips You Should Implement in 2018

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SEO has gone through numerous changes over the years. However, if there is one thing that has remained constant over the years, it is that the mission for using SEO strategy a remained the same- that is to give customers and users the most valuable and most relevant piece of information that they are searching or looking for. This while also giving the nothing short of an exceptional online experience.

2017 was a year where a lot of activity was noticed in the field of SEO. This has led to an even more philosophical and strategic way of approaching the field.

Customer experience needs more focus

Avoid looking at the people that interact with your online platform as mere users. Consider them as humans. When you consider people to be just mere users, then it causes webmaster to approach things in a robotic manner. Truly incorporating how ordinary people might react to the platform is a good way to handle things. Finding a way to work around this ensures that you will have better results in terms of page load, page speed, content creation, and keyword research.

Approach technical SEO smartly

Understand that technical SEO is always going to be a thing that will not go away despite the fact that many people do not seem to place enough importance and emphasis on it. It does not have to be rocket science. It does not need to be time-consuming as well. There are technical solutions that you can find online these days. They have features that will make it easier to set alerts and have them sent to the right people to detail whichever actions will need to be done to resolve the issue.

Take mobile seriously

A lot of people still think that mobile is nothing but just a fad. However, this is how things have actually evolved. Google has made an announcement for its very first indexation that is focused on mobile earlier this year. This is because mobile platforms have now superseded desktops in terms of being considered as the more favoured means of accessing the web. If you still have not formulated a strategy that is focused on mobile platforms, it is high time that you do or your ranking is going to suffer in the process.

Automate with human intuition in mind

The use of automation allows teams to be more efficient. Having a certain level of automation is a good way for teams to be more efficient in getting their SEO programmes implemented. Among the things that could be automated include technical monitoring, keyword research processes, reports, high-volume metadata optimisation and creation, and more.

Always test things

Always get things tested to prove that it is indeed working. Remember that the way algorithms are set up can punish one site and reward another. It would be up to you to decipher which strategies are going to work for your site and what will not.

 Watch the video below to learn more.

With 2018 in full swing, here are some things that SEO practitioners should take toe of which could help drive them to more success. Learn more effective SEO strategies by reading about Mason Soiza online. You can also learn more about Mason Soiza by visiting his website here.


How to Deal with the New Updates Google is Rolling Out


Google made the decision to launch a broad update on its core algorithm just last week and it is expected that it will have an impact not only on the appearance of web searches but on ranking as well.

Changes in the algorithm that are typically the centre of improvements on rankings tend to be tied towards getting the quality of the contextual relevance of a site and its authority determined. A broad change to the core algorithm though would indicate that Gogol is doing more than just the usual tinkering which usually means initiating an update or two on the algorithm as a daily average. This means that the tech giant has actually made a move where something larger has been changed right in the core algorithm and that it can have an impact on more rankings.

The algorithm update will focus on rewarding those sites that previously have been under-ranking. This means that the sites that previously have been ranking quite well may experience some push that may result in it getting lower in the process. However, these changes are not based on punishing the sites that are ranking poorly now. It is focused more toward rewarding the sites that deserve it, based on the estimations that Google made.

In the past, Google discloses the nature of the updates that it is implementing with its algorithm. However, it has taken a different path this time and it rarely does acknowledge any update anymore. Google has decided to give less and less information over the years. It is important to remember though that the change may be related to the mobile-first index that the company rolled out earlier. But knowing what to do in light of these new developments is important if you are o keep a good site ranking.

Get the impact analysed

A very important question for digital marketers is to determine whether the update is going to impact the organic search performance of the site. This can be found either in web analytics and in rank tracking. If your site has experienced a change in performance after the update has been rolled out then it will be easier for you to tell if you have been affected or not.

Recovering from this is not as easy as finding a fix though. If you have not done anything wrong and you have been punished, then there is really no way for you to get your search geared towards a strategy in search engine optimisation that might address anything specific.

The most important thing to remember is to always do things right. This includes getting everything optimised not only from the user experience of the page to the way it is coded to even improving its on-page copy. Also, remember that things are not always going to have an immediate impact. You have to handle things with the long-term in mind.

 Watch the video below to learn more.

Also, it does not hurt to be aware of the psychographics, demographics, behaviour on your site, and the online behaviour of your customers. Learn more about the SEO strategies by reading about Mason Soiza online. You can also like and follow Mason Soiza on Facebook here.

Common SEO Myths that Should Already Die

Things about SEO that You Probably Didn’t Know aren’t True

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In search engine optimisation, there is some information that due to retelling, ended up losing their context. As a result, they ended up becoming myths. In the SEO world, these are things that despite having been debunked many times, still end up popping up again. Most of the time, they end up leaving a lot of site owners confused on what is really true and not.

Below are some of the things about SEO that you probably aren’t aware that is not true.

SEO is the cure-all, heal-all

When it comes to search engine optimisation, people seem to have developed unnecessary expectations that it is supposed to be something that should help address whatever is not working on their site. This means that they expect it to be the solution to why they are unable to better perform as far as their online presence goes.

However, SEO is not all that. It should be understood that while it can really help improve a website’s online presence when done right, it is not something that can get everything working the way you want it to be.

Content is everything you need

While it is true that content is very important, it certainly is not everything. It is one of the things that can really help you get a better ranking at the search results, you have to understand that this is only going to work if there is a presence of other essential elements as in the case of website usability, design, as well as having genuine and trustworthy links. Content is important, but it certainly is not everything.

You shouldn’t be too worried about speed

Wrong. In a digitised world, people expect things to be done faster. This is especially true when they are online. If they are posting queries on search engines, they would expect pages to load fast. There have been many instances before where users ended up leaving a site for another because of the load times. The same is true in the mobile platform too. Your click-through rate can be really affected by how fast or slow your site loads. So, investing in getting it to load faster is definitely going to be worth it.

Links do not matter

This may be something that stemmed from the fact that a lot of websites back then practiced getting links from dubious sources. While it is true that these links are not going to help your site, this does not mean that all links are bad. If you have links that were acquired through the proper channels, then they are very much of use to you and of improving your ranking. Just remember that for links to be good, they need to have legitimacy and topical relevancy.

Watch our video below to know more.

There are so many things about SEO that can be easily considered as true but are not. Learn more about SEO myths by reading about Mason Soiza online. You can also check out Mason Soiza on Crunchbase here.

How to Create an SEO-Friendly Blog

Tips on How to Better Optimise Your Blog


Many small businesses these days use blogging as a digital marketing tool. When executed right, it can be a great and affordable way to successfully get in touch with potential customers. Still, it is not all the time that these efforts can get rewarded. In fact, there are a lot of new businesses today that may find that their blogging efforts are not getting them the results that they have initially hoped for.

While blogging may be something that many small businesses these days are familiar with, what they may not be aware of is how there is a need to write it strategically in order to attract the right leads. Many are not aware of the need for their blogs to be written with SEO in mind.

Getting the content of your blog to be more SEO-friendly should not be that complicated. While the rules that Google have set are designed for the benefit of the online user, these are rules that are easy enough to understand to allow the writer to come up with content that is going to be well within the SEO-friendly boundaries. Here are some tips on how you can achieve this.

Create detailed content32.jpgMake sure that it is useful too. A blog needs to be good. This means that it needs to have content that is detailed and useful- something that is going to be of value to whoever the target audience is. Writing a blog just for the sake of writing it is definitely not going to get you the right results. A blog that provides insightful and fresh ideas will always have a better SEO value.

Use appropriate keywords



Audiences will always be searching for key terms and certain phrases. The moment you decide on what to write, make sure to identify which specific keywords you would want to use for your content. Once you have decided on them, make sure to have them added to relevant parts of the blog. Avoid spamming your content with keywords though as you are definitely going to get flagged for that.

Optimise images


Images that are high-quality and relevant will be crucial for enhancing user experience. Making sure that your images have the right aspect ratio and have the right resolution will be necessary to achieve this. You would not want them to be too large too. When they take too long to load, you are only likely to end up with unhappy readers since people these days expect sites to load fast.

Maximise social media


Always make it a point to distribute your content all over social media. Posts that are broadcast to a wider audience will help increase other sites linking to it. This is a good way to help build page authority.

Watch the video below to learn more.

Do understand that all of these things are not going to get you the results you want the moment you start doing them. SEO is a strategy that can take a bit of time to build up and for results to be felt and seen. At the end of the day, make it a point to come up with great quality content and the rest will follow. Learn more SEO-friendly strategies by reading about Mason Soiza online. You can also follow Mason Soiza on Google plus here.


Mason Soiza Bio

Mason Soiza founded Mason Soiza SEO in 2015. The company is known for offering SEO services as well as web design and development, along with internet marketing. An SEO consultant with several years of experience under his belt, he made the decision to use the knowledge and experience he acquired both in SEO and digital marketing to help those businesses that needed a hand in breaking into the online platform.

When the company first opened its doors as Mason Soiza Web Development to its first client in 2015, it first focused its attention on web development. Mason, however, decided to improve the reach of the company by extending assistance to companies that need it most. He opted to take the operation several steps further and introduced more services geared towards addressing many of the unanswered needs of his growing clientele in content marketing, internet marketing, as well as in search engine optimisation.

Mason has vast experience in SEO having started his career as a consultant. As an SEO specialist, he was able to extend his expertise in the field to a wide array of companies for many years. It was later on that he made the decision to use this in-depth knowledge in the industry to start a company of his own to focus on the very same services and more with him at the helm.

Today, the company offers internet marketing assistance and full SEO services. He aims at using this platform to offer the latest solutions in web marketing both in America and the rest of the world. Mason Soiza SEO is proud of its ability to drive traffic, convert visitors, and deliver results that are real and tangible for the benefit of its clients.


Mason Soiza SEO is a trusted and reliable provider of SEO, web development, SEO marketing, and web design services. Get in touch with us today to learn more about how we can help your business reach its full potential. Follow Mason Soiza on Twitter, Like Mason Soiza and connect with Mason Soiza on Linkedin.

Why SEO is Beneficial for Business Marketing Success

Business owners are starting to realize the gravity of the need for online marketing. If you are thinking of ways that you can get your company to break into the digital platform, you are probably considering the use of search engine optimisation techniques. However, like many other companies out there, you may not be very clear on the ways that SEO can benefit your business.

SEO, when simplified, is the process of making it easier for search engines to locate your website. Search engines are heavily influencing how people conduct their activities online. With more and more online users relying on search results by search engines, it is fast becoming a coveted spot to place on the top of the search rankings. If your business is not properly optimised for search engine use, it will be hard for your targeted buyers to even find your website in the first place, not to mention, buy anything from you.

The concept of search engine optimisation is really not that hard of confusing to grasp once you have a clear understanding of what it is about and how it is going to benefit a small, start-up business like yours. To help you get to know its benefits more, below are some of is positive effects.

More accessible web pages

When your site is optimised, it results in your web pages becoming more accessible by not just the search engines, but your buyers as well. The use of incoming links allows for your pages to be easily found through following and clicking the links off of your site. Links can help you drive better quality traffic to your site along with the extra benefit of higher rankings.

Maximising keywords

SEO makes use of keywords to ensure that the right visitors are going to be driven to your site. It is a common mistake for many businesses to use words that are considered as industry jargon. These are phrases that only industry insiders may be able to decipher and understand. Keyword research is a crucial part of any SEO program to locate the right phrases and words that your potential buyers tend to search for online. This way, it makes it easier for the right people to find and locate you.

Improving website usability

SEO is also focused towards improving your website and make it more usable. Websites that are user-friendly often paves way for better conversion as people are more encouraged to click through when they see that finding their ways through the pages is easy. SEO is also focused towards ensuring that your site design is done in such a way that will make it easier for the search engines to locate your content.

Speeding up your site

The loading speed of your site can affect user experience and satisfaction. Slow sites tend to turn users away. Proper SEO techniques will ensure that effective strategies are employed to speed things up, improving user experience in the process.

If you want to learn more about how SEO can improve your website, Mason Soiza can help you. Learn more about the different SEO services that we offer by visiting us at Mason Soiza  Facebook, follow Mason Soiza Twitter and connect with Mason Soiza on Linkedin.


A Guide to Recovering Your Drop in SEO Rankings

It is normal for websites to experience a drop in their site rankings in Google search results. While it is easy to get panicked over such a development, the best step to do is to really figure out why it happened and what are the things that you can do to get it fixed. Here are some of the things that you can do to help you regain your ranking.

Do make sure that there really is a change in the rankings

Before you take the next steps, find out first if the organic traffic on the pages that got affected by the rankings drop also decreased. It is important to start here as this is often the most reliable data that you can base your site performance on. Comparing the data in both the page traffic and page ranking before the drop and after the drop will give you a better idea as to the reason why it may have dropped.

Know what really went wrong

There are so many things that could have caused the drop in your page rankings. For instance, there is a possibility that Google may have updated their algorithm. Google is known to roll out new algorithms every so often and most of the time, unannounced. This is why it is important to check first if this may be the cause of the ranking drop.

It is possible that your site may have lost links too. Check out link reports to see if there has been a drop in the links on your entire site. See if this is also prevalent in the pages that you have noticed the ranking drop on. If this is a link issue, then you need to know who you did lose those links from so it is possible for you to replace or regain them.

If you have made recent changes to the affected pages, then this may be the reason why it has dropped in the ranking. If you have changed your page URLs, then this is clearly the reason why you are having a problem. URLs should never be changed. Google use them as identifiers. When they are changed, Google will consider it as a new page despite the fact that the content is the same.

Recent changes to the internal links to the affected pages can also be the reason for the drop. The addition and removal of internal links often affect the link equity in your site and how it flows. For issues of this nature, the best thing to do is figure out how many of the internal links were removed. Adding internal links that are more than what the affected page originally lost will be a good way of getting your ranking regained.

Changes made by your competition can be the reason why you dropped too. When your competition goes stronger or weaker, expect that this is going to affect your place in the rankings. Use this as a good opportunity to find out what worked for them and use it to ensure that you get your pages to perform better.

If you want to know more about how to amend drops to your site rankings, Mason Soiza can help you. Like Mason Soiza Facebook page, follow Mason Soiza on Twitter and connect with Mason Soiza on Linkedin.