Why SEO is Beneficial for Business Marketing Success

Business owners are starting to realize the gravity of the need for online marketing. If you are thinking of ways that you can get your company to break into the digital platform, you are probably considering the use of search engine optimisation techniques. However, like many other companies out there, you may not be very clear on the ways that SEO can benefit your business.

SEO, when simplified, is the process of making it easier for search engines to locate your website. Search engines are heavily influencing how people conduct their activities online. With more and more online users relying on search results by search engines, it is fast becoming a coveted spot to place on the top of the search rankings. If your business is not properly optimised for search engine use, it will be hard for your targeted buyers to even find your website in the first place, not to mention, buy anything from you.

The concept of search engine optimisation is really not that hard of confusing to grasp once you have a clear understanding of what it is about and how it is going to benefit a small, start-up business like yours. To help you get to know its benefits more, below are some of is positive effects.

More accessible web pages

When your site is optimised, it results in your web pages becoming more accessible by not just the search engines, but your buyers as well. The use of incoming links allows for your pages to be easily found through following and clicking the links off of your site. Links can help you drive better quality traffic to your site along with the extra benefit of higher rankings.

Maximising keywords

SEO makes use of keywords to ensure that the right visitors are going to be driven to your site. It is a common mistake for many businesses to use words that are considered as industry jargon. These are phrases that only industry insiders may be able to decipher and understand. Keyword research is a crucial part of any SEO program to locate the right phrases and words that your potential buyers tend to search for online. This way, it makes it easier for the right people to find and locate you.

Improving website usability

SEO is also focused towards improving your website and make it more usable. Websites that are user-friendly often paves way for better conversion as people are more encouraged to click through when they see that finding their ways through the pages is easy. SEO is also focused towards ensuring that your site design is done in such a way that will make it easier for the search engines to locate your content.

Speeding up your site

The loading speed of your site can affect user experience and satisfaction. Slow sites tend to turn users away. Proper SEO techniques will ensure that effective strategies are employed to speed things up, improving user experience in the process.

If you want to learn more about how SEO can improve your website, Mason Soiza can help you. Learn more about the different SEO services that we offer by visiting us at Mason Soiza  Facebook, follow Mason Soiza Twitter and connect with Mason Soiza on Linkedin.

 

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A Guide to Recovering Your Drop in SEO Rankings

It is normal for websites to experience a drop in their site rankings in Google search results. While it is easy to get panicked over such a development, the best step to do is to really figure out why it happened and what are the things that you can do to get it fixed. Here are some of the things that you can do to help you regain your ranking.

Do make sure that there really is a change in the rankings

Before you take the next steps, find out first if the organic traffic on the pages that got affected by the rankings drop also decreased. It is important to start here as this is often the most reliable data that you can base your site performance on. Comparing the data in both the page traffic and page ranking before the drop and after the drop will give you a better idea as to the reason why it may have dropped.

Know what really went wrong

There are so many things that could have caused the drop in your page rankings. For instance, there is a possibility that Google may have updated their algorithm. Google is known to roll out new algorithms every so often and most of the time, unannounced. This is why it is important to check first if this may be the cause of the ranking drop.

It is possible that your site may have lost links too. Check out link reports to see if there has been a drop in the links on your entire site. See if this is also prevalent in the pages that you have noticed the ranking drop on. If this is a link issue, then you need to know who you did lose those links from so it is possible for you to replace or regain them.

If you have made recent changes to the affected pages, then this may be the reason why it has dropped in the ranking. If you have changed your page URLs, then this is clearly the reason why you are having a problem. URLs should never be changed. Google use them as identifiers. When they are changed, Google will consider it as a new page despite the fact that the content is the same.

Recent changes to the internal links to the affected pages can also be the reason for the drop. The addition and removal of internal links often affect the link equity in your site and how it flows. For issues of this nature, the best thing to do is figure out how many of the internal links were removed. Adding internal links that are more than what the affected page originally lost will be a good way of getting your ranking regained.

Changes made by your competition can be the reason why you dropped too. When your competition goes stronger or weaker, expect that this is going to affect your place in the rankings. Use this as a good opportunity to find out what worked for them and use it to ensure that you get your pages to perform better.

If you want to know more about how to amend drops to your site rankings, Mason Soiza can help you. Like Mason Soiza Facebook page, follow Mason Soiza on Twitter and connect with Mason Soiza on Linkedin.

Welcome to Mason Soiza Blog

Welcome to Mason Soiza new blog, Mason is SEO Expert specializing in website design, website re-design, website optimization, SEO services.

Mason Soiza is committed to providing his customers with access to the ultimate in website design, website re-design, website optimization, SEO (search engine optimisation) services and Web marketing services. Mason Soiza has many years experience of creating or updating websites for a wide range of different businesses. 

Like Mason Soiza on Facebook here, Follow Mason Soiza on Twitter here and Connect with Mason Soiza on Linkedin here.